Lucas Glover and Medterra: A Winning Formula for Golf and Wellness
In the modern era of professional sports, athletes increasingly embrace holistic wellness tools to sharpen their edge. One of the more intriguing alliances in golf is the partnership between U.S. Open champion Lucas Glover and Medterra, a leading cannabidiol (CBD) brand. Their collaboration offers a window into how alternative health supplements are weaving into elite athletic performance.
From Fan to Advocate: A Genuine Connection
Long before any formal endorsement, Glover reportedly was already using Medterra products as part of his regimen, drawn by their promise of recovery support, mental calm, and physical balance. Recognizing this organic alignment, Medterra extended him an ambassadorship—not as a mere marketing face, but as someone whose personal experience validated the product.
In 2019, Medterra officially announced Glover among its roster of PGA Tour ambassadors, alongside Charley Hoffman and Morgan Hoffmann, bolstering the company’s entrance into the golf sphere. Jay Hartenbach, Medterra’s CEO, later confirmed that they sought athletes already using their products to maintain authenticity.
The Arsenal Behind the Swing
In public statements, Glover has credited his Medterra routine with helping him “train harder, recover faster, and reduce discomfort.” He specifically cites a blend of products:
- Pain Relief Cream — A topical reputed to assist in alleviating muscle soreness and aiding recovery.
- CBD Gummies — In categories like “Stay Alert,” “Keep Calm,” and “Sleep Tight,” designed to support energy, focus, mental composure, and rest.
Glover’s playing and recovery strategy, especially during high-stakes stretches, seems to lean on this regimen. Notably, in his victory at the 2021 John Deere Classic, he credited staying calm in the final holes—with the mental steadiness bolstered by his Medterra usage—as part of what helped him finish strong.
Strategic Fit: Why Golf & CBD?
Golf—with its long rounds, travel demands, and constant physical strain—is fertile ground for products aimed at recovery, mental resilience, and performance consistency. Analysts in the sport have pointed out that golfers increasingly look to CBD for a trifecta of benefits: pain relief, stress control, and keeping the body in balance during demanding travel.
Medterra recognized that dynamic early. Their golf-related strategy included a rollout with Worldwide Golf Shops (which operates major golf retail chains) to provide distribution in places where golfers already shop. Their emphasis on transparency — third-party testing, U.S. Hemp Authority certification, “THC-free” labeling — aims to reassure athletes who must be cautious around banned substances.
Hartenbach has also shared that discovering Glover’s prior use encouraged Medterra to double down on quality and education — they wanted to help both pros and amateurs understand safe, effective CBD use.
What the Alliance Signals
The Glover–Medterra relationship underscores several trends in sports marketing and wellness:
- Authenticity matters — Sponsorships built on prior use carry more credibility among both athletes and consumers.
- Wellness tools are diversifying — Recovery and mental tools beyond traditional supplements or therapies are gaining footholds in elite sports.
- Regulation and transparency are essential — Especially in golf, where athletes’ reputations and eligibility depend on compliance, clear labeling and testing become non-negotiable.
For Glover, the partnership gives him support beyond equipment and apparel — it offers a wellness system he believes contributes to his longevity on tour. For Medterra, aligning with a respected champion adds authority in a competitive CBD marketplace. Together, they stand as a case study in how emerging health trends intersect with professional athletics.